Hyundai Motor Group consolidates V2X services under AllDayEnergy brand, starting UK rollout in H2 2026

Hyundai Motor Group announced AllDayEnergy on 24 July 2026, a single global brand that consolidates its vehicle-to-everything (V2X) energy services - smart charging, vehicle-to-grid, and vehicle-to-home - across Hyundai, Kia and Genesis vehicles^[1]. The first deployment is V1G smart charging in the United Kingdom, delivered through the Kia App in the second half of 2026, with expansion planned to continental Europe, the United States and South Korea.

What AllDayEnergy covers

AllDayEnergy bundles three distinct service tiers under one identity: V1G smart charging, which adjusts when a vehicle charges in response to real-time electricity prices and grid conditions; V2G, which enables an EV battery to return energy to the grid when required; and V2H, which allows stored energy to meet household electricity needs including backup power during outages. Drivers access the services through the vehicle apps of Hyundai Motor and Kia.

The sequencing is deliberate. V1G launches first because it requires no bidirectional hardware beyond what most current EVs already support. Full V2G and V2H capabilities follow as the rollout extends to new markets.

Pre-existing deployments

The brand consolidation sits on top of programmes already running in three markets:

• South Korea - V2G technology is being piloted in Jeju Special Self-Governing Province.
• Netherlands - V2G and smart charging services are live, optimising charge schedules against dynamic electricity prices.
• United States - V2H services have been deployed to provide emergency household backup power during wildfire events.

The Group has already developed and operated V2X services in Korea, the Netherlands and the United States ahead of the AllDayEnergy launch. AllDayEnergy gives those dispersed programmes a common identity and a shared delivery mechanism through the vehicle apps.

Grid relevance

The grid-side case for V2X rests on scale. A large fleet of bidirectional-capable EVs can, in aggregate, act as a distributed balancing resource - absorbing excess generation during low-demand periods and returning it during peaks. V1G alone, by shifting charge timing away from system peaks, reduces the coincident load that utilities must plan for. V2G goes further, turning parked vehicles into dispatchable capacity that can participate in ancillary services markets.

V2X technology enables bidirectional energy flow between an electric vehicle and the grid, allowing an EV to function as a mobile energy storage system rather than only drawing power during charging. The practical value depends on the regulatory frameworks in each market - specifically whether aggregators can bid EV capacity into balancing or capacity mechanisms. The Netherlands deployment, tied to dynamic pricing, is the closest current analogue to a grid-services model.

What to watch

The UK launch is the first test of whether a unified brand and app-based interface can drive meaningful V1G enrolment at scale. The more consequential question is whether Hyundai's V2G expansion into the U.S. and Europe arrives in time to intersect with the regulatory frameworks - PJM's demand response rules, Ofgem's flexibility market reforms - that would allow EV fleets to be compensated for grid services. Without those market structures, the grid-balancing potential of AllDayEnergy remains largely theoretical.